Jaguar vs. BMW Comparison with Price, Specs, & Photos

Jaguar vs. BMW - Jaguar Easton

Jaguar is a brand with a long and storied history, a blend of exciting racing heritage and a refined English sense of luxury. But there are other luxury brands out there, some of which have been around even longer than Jaguar. BMW is such a brand, and even though the first BMWs sold in the US weren’t exactly luxury cars, the brand shifted to the luxury market quite a few years ago, and now competes with Jaguar. To show how the two brands stack up today, Jaguar Easton has put together the following guide, which we think you’ll find quite useful.


Jaguar F-PACE BMW X5

2024 Jaguar F-PACE P400 R-Dynamic S


2024 BMW X5 xDrive40i

$66,500 ✓ MSRP* $67,500
395 HP / 406 LB-FT TQ ✓ Horsepower / Torque 375 HP / 398 LB-FT TQ
5.1 seconds ✓ 0-60 Time 5.3 seconds
4,305 pounds ✓ Curb Weight 4,998 pounds
39 feet ✓ Turning Radius 41.3 feet
31.5 cubic feet ✓ Cargo Space (behind the back seats) 23 cubic feet
400 watts, 12 speakers ✓ Stereo System 205 watts, 10 speakers
Standard ✓ Heated Seats / Steering Wheel Optional
Standard ✓ Remote Start Optional
Standard ✓ Lane Keeping Assist Optional

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First up, we’re comparing two popular SUV models, the F-PACE and the X5. We’ve chosen the trims that are closest in price, and the result is some pretty major similarities. Both have 3.0-liter turbocharged six-cylinder engines, as well as 8-speed automatic transmissions and mild hybrid systems. But when you look at the output of these engines, you start to notice the differences. The F-PACE is more powerful, and unsurprisingly gets to 60 mph quicker. It’s also just shy of 700 pounds lighter than the X5, which is a pretty significant difference. Combined with the tighter turning circle on the F-PACE, and it’s clear that the Jaguar is going to deliver a more responsive and enjoyable driving experience than the lumbering BMW.

While the BMW comes with a comfortable interior, there are some drawbacks. An app-powered remote start feature, which comes standard on the F-PACE, costs an extra $300 on the X5. Similarly, a heated steering wheel and front seats are standard on the Jaguar, but cost $350 on the BMW. These aren’t terribly expensive prices, but the idea that BMW would want you to pay extra for such basic features on what is supposed to be a luxury vehicle is a bit much. And one feature that is expensive is the Driving Assistance Professional Package, a $2,100 option package required for things like lane-keeping assist, and emergency braking, which are standard on the F-PACE. Lastly, the Jaguar has a much more sophisticated stereo, a Meridian system that gives you the kind of rich sound that you should expect in a luxury vehicle.

Jaguar F-Type VS BMW Z4

Jaguar F-Type BMW Z4

2024 Jaguar F-Type R-Dynamic


2023 BMW Z4 M40i

$77,900 MSRP* $65,300
5.0-liter V8 ✓ Engine 3.0-liter I6
444 HP / 428 LB-FT TQ ✓ Horsepower / Torque 382 HP / 369 LB-FT TQ
177 mph ✓ Top Speed 155 mph
Double wishbone ✓ Front Suspension Strut
Standard ✓ Active Differential Not Available
20 inches ✓ Wheels 18 inches
15 inches / 14.8 inches ✓ Brake Rotors (front / rear) 13.7 inches / 12.8 inches
3 ✓ Convertible Top Color Options 2
Available ✓ Hardtop Not Available

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Since performance is important to both brands, we’re going to take a look at the sports cars offered by both. We’re looking specifically at the Z4 M40i, the higher-performance version of the Z4, since the base model isn’t really in the same league as the F-Type. But even with the M40i’s bigger engine and the higher price that comes with it, the Z4 still falls well short of the F-Type, even in base form, in the power department. So it comes as no surprise that the F-Type is also capable of a higher top speed. Not only that, but the F-Type can stop with greater urgency as well, thanks to the bigger brakes that fit under the bigger wheels. In fact, even the optional wheels on the Z4 only go up to 19 inches. And when you head into a corner, you’ll notice the superior control that comes with an active differential and double-wishbone front suspension, both features that the Z4 lacks.

The Z4 is available only as a convertible, while F-Type buyers can select a hardtop instead if they prefer. And for those going with the convertible, there are three different colors offered for the top. The Z4 technically has two convertible top colors available, but they are just two different shades of black, so you can decide for yourself whether or not that counts. In the end, BMW’s only model that is purely a sports car isn’t an especially high-performance model. The small brakes, front strut suspension, and lack of an active differential are all marks of a cheaper model that’s been given some extra power. The F-Type is a more serious sports car, and it is much, much better looking on top of it.

Jaguar Performance

Motorsports Heritage

Both Jaguar and BMW have a rich history in motorsports. Both were active in Formula 1 for years, and both now have moved over to Formula E. But open-wheel racing has limited relevance to the cars you can actually buy and drive on the road. While some technology that is developed there makes its way to road cars, most doesn’t, and when it does it takes a long time. If you want racing that is actually relevant now, you want to look to endurance racing. Endurance racing is a punishing undertaking, with 24-hour-long races that many, many teams and cars can’t even finish, let alone win. The most important of these is the 24 Hours of Le Mans, which for some teams is the only endurance race they participate in all year. BMW has indeed won this race once, in 1999. But Jaguar has 7 Le Mans wins under its belt, making it one of the winningest manufacturers of all time. Those wins inform the design and capability of the Jaguar models you’ll find in our dealership today, an important thing to remember not only for performance but also reliability.

Jaguar F-PACE Interior

Winner – Jaguar

After taking a more in-depth look at what these two brands have to offer, it’s clear that Jaguar offers a higher level of luxury and performance experience. And while we mentioned it in connection with the F-Type before, it bears repeating that even if aesthetics are subjective, it wouldn’t be difficult to find that most people consider Jaguar vehicles to be significantly better looking. But much of what makes any vehicle appealing can’t be expressed only in numbers, to fully appreciate a Jaguar vehicle, you have to experience it in person, and Jaguar Easton can help you with that.

*Starting at price shown is Manufacturer’s Suggested Retail Price. Excludes destination/handling charge ($1,175 for E-PACE, $1,275 for XF, F-TYPE, F-PACE and I-PACE), tax, title, license, and retailer fees, all due at signing, and optional equipment. Base Manufacturer’s Suggested Retail Price excludes destination/handling charge and may include optional equipment but excludes tax, title, license, and retailer fees, all due at signing. Total Manufacturer’s Suggested Retail Price includes destination/handling charge and may include optional equipment but excludes tax, title, license, and retailer fees, all due at signing. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.